You opened the doors of your tattoo removal studio, thinking the appointments would fill on their own. But, to your dismay, that didn’t happen.

Making clients walk through the door of your studio for the first time is tricky. Convincing them to choose you over thousands of tattoo removal service providers isn’t easy. But it’s important. Otherwise, how would you receive your slice of cake from the $1.86 billion industry?

Marketing your business is key to drawing in those who need your services and building a solid client base.

Here, we’ll explore a few strategies that can get your marketing game on point and start filling those appointment slots.

#1 Get Active on Facebook and Instagram

People under the age of 50 are more likely to have a tattoo. Many among this group actively engage on social media platforms like TikTok, Facebook, and Instagram.

Data shows that 65% of Americans between 18 and 29 years and 75% between 30 and 49 use Facebook. Meanwhile, 78% of people in the U.S. aged 18 to 29 and 59% in the 30 to 49 age group are active Instagram users.

Getting active on social media, especially Facebook and Instagram, can help you reach this demographic.

Facebook is great for building local connections and engaging directly with potential clients via messages or comments. So, sign up on the platform.

Join community groups and run targeted ads. These will help you reach people in your area.

Instagram is ideal for posting visual content. People love seeing real results, so upload before and after shots. These photos can really grab attention. You can also post short videos explaining the process or answering common questions, which helps make the procedure feel less intimidating.

#2 Educate Potential Clients with Content Marketing

Try Googling “laser tattoo misconceptions,” and you’ll see lots of misinformation about the process.

Many people still have outdated or incorrect ideas about tattoo removal, safety, and aftercare. Why not address these misconceptions and educate your potential clients on the process?

As more people seek to get rid of unwanted tattoos, experts are addressing common misconceptions about the process, informs the WSBT.

Content marketing is the best way to answer your target audience’s questions and ease their concerns.

Offering your potential clients insights and tips or solving their problems and answering their queries, Hocoos says, will make your website copy effective.

Think about writing blog posts or creating videos that answer questions like, “Does laser tattoo removal hurt?” or “How many sessions will I need?” Share them on your website.

Don’t have a website? No worries; build one today. You don’t have to go to great lengths to design a website. You can simply create one from scratch using AI-powered website builders, even without zero coding knowledge or design skills.

These AI-driven tools do all the long, boring technical bits in seconds. That means your site will be up and running in as little as five minutes. The good thing? Your website will be SEO-ready, so potential customers can find it online.

Once your website is live, don’t let it gather dust—keep it fresh with regular updates. Maybe do a behind-the-scenes look at what happens during a session or showcase real clients’ stories. That will help demystify the procedure and build trust.

#3 Create First-time Offers and Discounts

When it comes to tattoo removal, people are often on the fence. Lots of people want to get rid of their tattoos, but they are often hesitant due to the cost or the process.

Creating first-time offers and discounts, however, can help people walk through your tattoo studio’s doors. Offer a discounted consultation or a percentage off their first session. This will convince them to take that first step without feeling like they’re making a huge financial commitment.

This kind of promotion also creates a sense of urgency. People are more likely to book if they feel like they’re getting a limited-time deal.

#4 Collaborate with a Local Business

Teaming up with a local business can be a win-win situation.

A nearby tattoo shop would be a perfect fit. The tattoo artist can refer you to clients who might be willing to remove their tattoos.

You could also collaborate with gyms, spas, or dermatology clinics. Those who are looking for style changes, like getting fit or improving their skin, might also be interested in removing an old tattoo as part of their fresh start.

Create joint promotions to maximize the benefits of these collaborations. Maybe you can offer a discount to clients referred by your partner businesses or share each other’s services on social media. This strategy helps you tap into new customer bases and enhance your visibility within the local community.

The bottom line is that you don’t have to put in a lot of effort to market your laser tattoo removal business. With a few clever strategies, you can effectively draw in and keep clients.

The key is consistency—results won’t appear overnight. But with persistent effort, you’ll see the fruits of your labor. So, keep at it, and you’ll find success is just around the corner.